The Andrews Agency
The Andrews Agency
The Andrews Agency
The Andrews Agency
The Andrews Agency
The Andrews Agency
The Andrews Agency
The Andrews Agency
The Andrews Agency
The Andrews Agency
The Andrews Agency
The Andrews Agency
The Andrews Agency

Marketing and Strategy

Multicultural Advertising

As our society becomes increasingly diverse, multicultural advertising is more important than ever. We reach out to the diverse audiences within each culture. Our team knows that a campaign that appeals to Mexican-American consumers may not, for instance, speak those born in Cuba. This is a common stereotype among many marketers. We know that all Hispanics, Asians, and Afro-Americans are not the same.

True/False: Companies treat multicultural marketing and advertising as a cost. True

True/False: Multicultural marketing and advertising is an investment. True

Fact: Multi-Culti is viewed as an unwanted expense because companies don't have the tools to measure the return on the investment.

We create brilliant executions in Multi-Culti advertising with measurable guides. At the Andrews Agency it's never- ever a really expensive arts and crafts project. We learn what's innovative without forgetting what works. Most importantly we understand how to reach your Multi-Culti audience and we know where to find them. After all we are your ad agency next door.
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4489 Bradford Circle - Myrtle Beach, SC 29588 - 843-385-1523
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